Digital
Astrum Swizzle | Recipe
This project was inspired by alcohol brands and more specifically their recipe videos. This is part of an ongoing project on Instagram @astrumliquor. The goal with this video was to showcase the product, the ingredients, and the recipe itself by combining both static shots and dynamic actions.
Fox Country | “Coming Soon” Ad
This project was inspired by the clothing ads made for higher end mens fashion brands. The goal was to introduce the brand with an eye-catching, but also mysterious, short video. The execution was done more stream of consciousness, being shot and edited within the same day.
Apocalypse | Ad Compilation
This project was inspired by the clothing ads made for grunge women’s fashion brands. These pieces were initially posted to social media and then compiled later for YouTube. They were filmed in a ghost town to compliment the gas mask aesthetic. The music was selected from one artist’s album to creative a cohesive sound. You can find the model and creator of the gas mask series on Instagram @swopester_art.
GiGi Cosmetics | Ad
This project was inspired by colorful, energetic makeup ads. The idea was to combine colors with black and white to accent features of the model and makeup. The color-filled sections were more experimental with an editing style that emulated collages. The black and white sections were more editorial, with the photography flashing by in between the model’s movement to mimic paparazzi cameras flashing.